You may find that your purpose is best met by using a font with a vibrant personality throughout your website or using an amalgamation of sans and serif typefaces. It showcases personality by visually representing the tenor and tone of what it is you’re talking about. Typography is an effective way to convey more than just the words involved in written communication. When using fonts for your business, choose a font with the right “personality.” As we wrote, The emotion generated from font choice is directly tied to the letters’ shape and our psychological response to those shapes. ![]() The psychology of fonts in logo designįonts have a psychological impact on people. Let’s take a deeper look at the psychology of logo design and how fonts, shapes, lines, colors, and composition – the essential elements in your branding – can affect how a logo can influence purchasing decisions. Or, even worse, bad design choices lead to logos that don’t say anything at all. Thoughtless design choices lead to misleading or confusing logos. It’s in your best interest to ensure that every logo design choice is intentional and communicates the message you want to convey. If you understand marketing psychology, you already know there are things you can do to influence the way people respond when they see your brand identity. ![]() Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. So, when starting your business, it’s essential to create a strong identity. A company logo is the visual figurehead of that company’s brand identity.
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